Aurora Borealis FestivalCreating a compelling brand, guiding creative direction, and weaving a visual story for over 15,000 festivalgoers
The Aurora Borealis Festival is a vibrant and community-centered event designed to celebrate the diverse cultural tapestry of Aurora, Colorado. Held annually, the festival showcases the city's rich array of local artists, musicians, culinary talents, and businesses, creating an immersive experience for attendees. This lively event features music performances, art displays, food tastings, and various interactive activities, all set against the backdrop of our dynamic city. Designed to foster community pride and engagement, the Aurora Borealis Festival not only highlights Aurora's unique offerings but also aims to strengthen community bonds and attract visitors to experience the city's cultural richness firsthand.
Scope of Work:
Brand Identity Systems: Developed the foundational visual identity for the inaugural festival, including custom logo design, typography, and a vibrant seasonal color palette designed to scale.
Creative Direction: Spearheaded the overarching artistic vision for the 2024 and 2025 festivals, ensuring brand consistency across all touchpoints for over 15,000 annual attendees.
Multi-Channel Marketing: Personally executed high-impact assets for digital advertising, social media campaigns, and print collateral to drive awareness and ticket sales.
Environmental & Event Design: Directed the design and production of large-scale event signage, wayfinding systems, and on-site environmental graphics to enhance the attendee experience.
Asset Production: Led the planning and art direction for promotional photography and video content, building a comprehensive media library for long-term brand storytelling.
